I think brand extensions will work in cases where the companies have a gigantic market of internet users -- like search.google. As for .movies, and the like, I

I think brand extensions will work in cases where the companies have a gigantic market of internet users -- like search.google. As for .movies, and the like, I agree. Additionally, these new extensions are likely to include draconian rule sets with them, making them very unappealing for businesses and private owners.