Certainly rude but also possibly legally problematic. If they were judged to be in a dominant position in a market and were found making deals with exclusivity

Certainly rude but also possibly legally problematic. If they were judged to be in a dominant position in a market and were found making deals with exclusivity then it can get expensive. It all depends of course what the market is. If one looks as reddit not as a whole but as a collection of niches then one could imho find niches where reddit has a dominant knowledge position.