The term "growth hacker" may be debatable, and the examples used in this blog post don't do it justice, but the spirit is right. People like Andy Johns (user gr

The term "growth hacker" may be debatable, and the examples used in this blog post don't do it justice, but the spirit is right. People like Andy Johns (user growth at Facebook, then Twitter, then Quora) mix marketing with technical chops and actual product development. When thinking through and building acquisition and engagement paths, having technical chops helps you connect the dots in ways a traditional marketer would never dream--but there's still a place for both types of people.