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Perhaps like: http://www.nngroup.com/reports/ecommerce/checkout.html http://www.nngroup.com/reports/ecommerce/checkout.html
by danw 18y ago
Perhaps like: http://www.nngroup.com/reports/ecommerce/checkout.html http://www.nngroup.com/reports/ecommerce/checkout.html
- satyajit 18y agoWell, again, that link is design oriented. I guess I'm looking for a similar article to what the original topic was about: "Science of _online_ shopping"
- amix 18y agoI think majority of their analysis is by looking and analyzing real e-commerce customers by video, hot maps etc. - i.e. they basically do the same thing Paco Underhill does (thought Paco is probably a lot more detailed in his approach).