I agree incentivization is definitely a big part of the problem, but I think in general a bigger issue is that as a society we tend to reward people who are the

I agree incentivization is definitely a big part of the problem, but I think in general a bigger issue is that as a society we tend to reward people who are the first to arrive at a non-null result. This is as true in science as much as in any other area of human endeavor.