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I agree with you it's a big deal, but it's also out of the price range of most of their customers -- until the new design trickles down in a year or two, like i
by JackC 14y ago
I agree with you it's a big deal, but it's also out of the price range of most of their customers -- until the new design trickles down in a year or two, like it did for the Air. This is the part of the product cycle where you make a product just for wealthy or fanatical people while you figure out how to scale. So their marketing strategy is probably as much about selling the other 5/6 of their product line that people can afford. "Retina Display" is enough to get people's attention -- no reason to also emphasize that the rest of the product line is using an old design that's on the way out.
Just another factor to think about when you decide what and how much to trumpet ...
- its_so_on 14y agoThen they don't understand the Apple product cycle and are currently being run by clueless monkeys. if they want to do what you suggest, don't make a big announcement and don't put it across the front page...(bottom-left area is fine in case they're trying to limit the exposure). what they've done is just stupid and inconsiderate to the hardware team and apple's fans, who love these types of innovations even if they can't afford them yet. most people who loved the idea of the air and apple's achievement with it didn't buy one when it came out, haven't bought one since, and still had fun hearing, reading, and talking about it.