Just guessing: Maybe the .apple won't be used for the root apple site, but could be useful for microsites like ipad.apple or icloud.apple? Or, heck, they could

Just guessing: Maybe the .apple won't be used for the root apple site, but could be useful for microsites like ipad.apple or icloud.apple? Or, heck, they could have just applied lest some cybersquatter gets hold of that TLD.