Well, that's because the potential reward from picking the right horse is MASSIVE and the cost of potentially missing out is lifelong regret. Investors are driv

Well, that's because the potential reward from picking the right horse is MASSIVE and the cost of potentially missing out is lifelong regret. Investors are driven by FOMO more than anything else. They know most of these will be duds but one of these duds could turn out to be life changing. So they will keep bankrolling as long as they have the money.