As I wrote in another thread: --- 1) Someone uses X (like game mechanics, industrial & visual design or artificial intelligence) in a new or more generalistic

As I wrote in another thread: --- 1) Someone uses X (like game mechanics, industrial & visual design or artificial intelligence) in a new or more generalistic way with great success. 2) A lot of people start using X to get the same results. 3) A "consulting" industry starts to rise around X. 4) Someone gets tired of the overused X and calls it bullshit. 5) Everyone that didn't succeeded with X, probably after some kind of investment inspired by the new "consulting" industry, gets in wagon and calls it bullshit. 6) Some time after the "bullshit" narrative sets in, someone finds out that X can be useful. If he tries to defend it he either does it by carefully arguing "I'm on your side but...", or just change it's name. This kind periodic behaviour seems to deamplificate until it reach some stable state, generally it's absorbed by academia and gets to be taught in schools. From there it can get some amplifications, and if it does the pattern repeats. --- Pioneers like patio11 popularized this "new field". That would be 1). New hipstery terms start to rise, so I believe we are now in the transition between phase 2) and 3). I'm excited to see how far ir goes.