4 ms·
I think Jacob Nielsen is probably an expert in this field: http://www.useit.com/ http://www.useit.com/ (beware of a really ugly design). Other than this, I thi
by amix 18y ago
I think Jacob Nielsen is probably an expert in this field: http://www.useit.com/ http://www.useit.com/ (beware of a really ugly design).
Other than this, I think the safest bet is to trust the data, e.g. A/B testing. Being too smart without any testing could lead to fatal mistakes - Google has thousands of phd's and they still trust real user testing more than "opinions" (at least according to Peter Norvig :)).
Paco Underhill seems to use the same method, i.e. observing real customers and then drawing conclusions.
- satyajit 18y agoThx Amix. I was not aware of the site. Seems a very good resource, though its usability centered. I would still like to see some discussion around the original post - with web emphasis.
- danw 18y agoPerhaps like: http://www.nngroup.com/reports/ecommerce/checkout.html http://www.nngroup.com/reports/ecommerce/checkout.html
- satyajit 18y agoWell, again, that link is design oriented. I guess I'm looking for a similar article to what the original topic was about: "Science of _online_ shopping"
- amix 18y agoI think majority of their analysis is by looking and analyzing real e-commerce customers by video, hot maps etc. - i.e. they basically do the same thing Paco Underhill does (thought Paco is probably a lot more detailed in his approach).