I really disagree on making things "easier," that's kinda my point. Forcing in solutions that work at Google or Facebook or Twitter into an experience that gets

I really disagree on making things "easier," that's kinda my point. Forcing in solutions that work at Google or Facebook or Twitter into an experience that gets 0.01% of the traffic is bad engineering IMO. This example of a 100k MAU was for a company that was 150+ years old. They know their customers, they know the business, they know the growth projections. The only people that didn't know this was the technology leadership team that was given a blank check to "modernize" while all it did was create a clusterfuck of services using technology that requires even more workers to maintain rather than going for pragmatic solutions. I completely reject the notion that you think every project requires "thinking" as if workers there don't actually know what the business entails or what future growth projections were (hint, they haven't been changing much for nearly 70 years). You don't need fancy bleeding edge solutions for 99% of businesses out there. You engineer for what you have, not what you want.