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That's the creators' share of ad revenue, and Google pays it out only after it has earned the money. If the video doesn't get views, the creators get nothing. I
by paxys 2y ago
That's the creators' share of ad revenue, and Google pays it out only after it has earned the money. If the video doesn't get views, the creators get nothing. It's the same as Google putting ads on your website. You get a share of the revenue, but that doesn't mean Google paid for the site.
- dagmx 2y agoThe point still stands that YouTube does pay for content, it just does so in a semi unique way. I say semi unique because revenue share is common in traditional content creation as well. So it’s not like YouTube is completely alone here , though it is rare for someone to go purely revenue share. That said, YouTube has funded content creation directly as well in the past https://en.wikipedia.org/wiki/YouTube_Original_Channel_Initiative https://en.wikipedia.org/wiki/YouTube_Original_Channel_Initi...
- paxys 2y agoI disagree. Paying for content, whether directly or indirectly, and being a platform that connects users/advertisers with content owners and takes a cut of all transactions are two very different business models. YouTube is very clearly the latter.
- nemothekid 2y agoI think it's more accruate to say that Google has done all of this without investing in content