I'd avoid using italics, if I were you. It makes the text disappear rather than stand out, and it's one of your main points. I'd probably bold an important sent

I'd avoid using italics, if I were you. It makes the text disappear rather than stand out, and it's one of your main points. I'd probably bold an important sentence in each paragraph for that kind of flyer, and put it at the front. Good job putting it out there for perusal. "They" say the best thing to do is to go for it.