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Meta makes their money off advertising, which means they profit from attention. This means they need content that will grab attention, and creating open source

Meta makes their money off advertising, which means they profit from attention. This means they need content that will grab attention, and creating open source models that allow anyone to create any content on their own becomes good for Meta. The users of the models can post it to their Instagram/FB/Threads account. Releasing an open model also releases Meta from the burden of having to police the content the model generates, once the open source community fine-tunes the models. Overall, this move is good business move for Meta - the post doesn't really talk about the true benefit, instead moralizing about open source, but this is a sound business move for Meta.

jklinger410 2y ago
This is a great point. Eventually, META will only allow LLAMA generated visual AI content on its platforms. They'll put a little key in the image that clears it with the platform. Then all other visual AI content will be banned. If that is where legislation is heading.
natural219 2y ago
AI moderators too would be an enormous boon if they could get that right.
- KaiserPro 2y ago
  It would be good, but the cost per moderation is still really high for it to be practical.
noiseinvacuum 2y ago
Creating content with AI will surely be helpful for social media to some extent but I think it's not that important in larger scheme of things, there's already a vast sea of content being created by humans and differentiation is already in recommending the right content to right people at right time. More important is the products that Meta will be able to make if the industry standardizes on Llama. They would have the front seat in not just with access the latest unreleased models but also settings the direction of progress and next gen LLM optimizes for. If you're Twitter or Snap or TikTok or compete with Meta on the product then good luck in trying to keep up.
apwell23 2y ago
I am not sure I follow this. 1. Is there such a thing as 'attention grabbing AI content' ? Most AI content I see is the opposite of 'attention grabbing'. Kindle store is flooded with this garbage and none of it is particularly 'attention grabbing'. 2. Why would creation of such content, even if it was truly attention grabbing, benefit meta in particular ? 3. How would poliferation of AI content lead to more ad spend in the economy. Ad budgets won't increase because of AI content? To me this is typical Zuckerberg play. Attach metas name to whatever is trendy at the moment like ( now forgotten) metaverse, cryptocoins and bunch of other failed stuff that was trendy for a second. Meta is NOT an Gen AI company ( or a metaverse company, or a cypto company) like he is scamming ( more like colluding) the market to believe. A mere distraction from slowing user growth on ALL of meta apps. ppl seem to have just forgotten this https://en.wikipedia.org/wiki/Diem_(digital_currency) https://en.wikipedia.org/wiki/Diem_(digital_currency)
- bun_at_work 2y ago
  Sure - there is plenty of attention grabbing AI content - it doesn't have to grab _your_ attention, and it won't work for everyone. I have seen people engaging with apps that redo a selfie to look like a famous character or put the person in a movie scene, for example. Every piece of content in any feed (good, bad, or otherwise) benefits the aggregator (Meta, YouTube, whatever), because someone will look at it. Not everything will go viral, but it doesn't matter. Scroll whatever on Twitter, YouTube Shorts, Reddit, etc. Meta has a massive presence in social media, so content being generated is shared there. The more content of any type leads to more engagement on the platforms where it's being shared. Every Meta feed serves the viewer an ad (for which Meta is paid) every 3 or so posts (pieces of content). It doesn't matter if the user doesn't like 1/5 posts or whatever, the number of ads still goes up.
  - apwell23 2y ago
    > it doesn't have to grab _your_ attention I am talking about in general, not me personally. No popular content on any website/platform is AI generated. Maybe you have examples that lead you believe that its possible on a mass scale. > look like a famous character or put the person in a movie scene what attention grabbing movie used gen ai persons
visarga 2y ago
> Meta makes their money off advertising, which means they profit from attention. This means they need content that will grab attention That is why they hopped on the Attention is All You Need train
modo_mario 2y ago
I think the biggest part of it is just that they were behind but also betting on it. This allowed them to get a lot of traction, support and be a notable player in the race whilst still retaining some control. Chances are if someone is going to have a frontrow seat monetizing this it's still them.

jklinger410 2y ago

This is a great point. Eventually, META will only allow LLAMA generated visual AI content on its platforms. They'll put a little key in the image that clears it with the platform. Then all other visual AI content will be banned. If that is where legislation is heading.

natural219 2y ago

AI moderators too would be an enormous boon if they could get that right.

KaiserPro 2y ago
It would be good, but the cost per moderation is still really high for it to be practical.

noiseinvacuum 2y ago

Creating content with AI will surely be helpful for social media to some extent but I think it's not that important in larger scheme of things, there's already a vast sea of content being created by humans and differentiation is already in recommending the right content to right people at right time. More important is the products that Meta will be able to make if the industry standardizes on Llama. They would have the front seat in not just with access the latest unreleased models but also settings the direction of progress and next gen LLM optimizes for. If you're Twitter or Snap or TikTok or compete with Meta on the product then good luck in trying to keep up.

apwell23 2y ago

I am not sure I follow this. 1. Is there such a thing as 'attention grabbing AI content' ? Most AI content I see is the opposite of 'attention grabbing'. Kindle store is flooded with this garbage and none of it is particularly 'attention grabbing'. 2. Why would creation of such content, even if it was truly attention grabbing, benefit meta in particular ? 3. How would poliferation of AI content lead to more ad spend in the economy. Ad budgets won't increase because of AI content? To me this is typical Zuckerberg play. Attach metas name to whatever is trendy at the moment like ( now forgotten) metaverse, cryptocoins and bunch of other failed stuff that was trendy for a second. Meta is NOT an Gen AI company ( or a metaverse company, or a cypto company) like he is scamming ( more like colluding) the market to believe. A mere distraction from slowing user growth on ALL of meta apps. ppl seem to have just forgotten this https://en.wikipedia.org/wiki/Diem_(digital_currency) https://en.wikipedia.org/wiki/Diem_(digital_currency)

bun_at_work 2y ago
Sure - there is plenty of attention grabbing AI content - it doesn't have to grab _your_ attention, and it won't work for everyone. I have seen people engaging with apps that redo a selfie to look like a famous character or put the person in a movie scene, for example. Every piece of content in any feed (good, bad, or otherwise) benefits the aggregator (Meta, YouTube, whatever), because someone will look at it. Not everything will go viral, but it doesn't matter. Scroll whatever on Twitter, YouTube Shorts, Reddit, etc. Meta has a massive presence in social media, so content being generated is shared there. The more content of any type leads to more engagement on the platforms where it's being shared. Every Meta feed serves the viewer an ad (for which Meta is paid) every 3 or so posts (pieces of content). It doesn't matter if the user doesn't like 1/5 posts or whatever, the number of ads still goes up.
- apwell23 2y ago
  > it doesn't have to grab _your_ attention I am talking about in general, not me personally. No popular content on any website/platform is AI generated. Maybe you have examples that lead you believe that its possible on a mass scale. > look like a famous character or put the person in a movie scene what attention grabbing movie used gen ai persons

visarga 2y ago

> Meta makes their money off advertising, which means they profit from attention. This means they need content that will grab attention That is why they hopped on the Attention is All You Need train

modo_mario 2y ago

I think the biggest part of it is just that they were behind but also betting on it. This allowed them to get a lot of traction, support and be a notable player in the race whilst still retaining some control. Chances are if someone is going to have a frontrow seat monetizing this it's still them.