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>When parallax scrolling was cool and different, I designed an architecture site for a local architect using the effect. A friend of mine designed such a site

by carlmr 2y ago

>When parallax scrolling was cool and different, I designed an architecture site for a local architect using the effect. A friend of mine designed such a site with his web design company. I instantly thought, amazing but horrendous. On that note, why is Apple still successful with this? Everything is moving on their website.

DrScientist 2y ago
> On that note, why is Apple still successful with this? Everything is moving on their website. Everything apart from the navigation bar at the top - which is well organised and static ( over-time ). ie in terms of the functional 'find-stuff' part of the site - it's all there in the top few pixels(1), and the sub menus. The rest is entertainment. (1) There is also a footer at the bottom of the scroll - with a whole host of simple links - if you get that far and haven't found what you are looking for.
melagonster 2y ago
I don't know anyone bought iPhone from their website, so this is not so important.
ben_w 2y ago
> On that note, why is Apple still successful with this? Everything is moving on their website. IMO that's Apple being a high-fashion trend-setter rather than good UI/UX design. The current choices of videos they auto-play actually give me motion sickness, which I don't normally get from video content.
krisoft 2y ago
> On that note, why is Apple still successful with this? It is very possible that they are successfull despite their web design choices.
whywhywhywhy 2y ago
> On that note, why is Apple still successful with this? Everything is moving on their website. Think of it more like a scroll controlled trailer and that the metric they might be working on it the longer a customer spends on the site the more likely they are to convert. Reason I think it's this is their sites are mega long and information packed with everything moving these days.
lancesells 2y ago
They use their product landing pages as a commercial but you can see they make that top nav easy to get to buying it or tech specs. Personally, I dislike scrolljacking but the other animated elements that come up in the viewport are pretty well-done. It's all ultra-sanitized and corporate but there's a lot of effort and finesse put into it. Phone comparison landing pages: https://www.apple.com/iphone-15-pro/ https://www.apple.com/iphone-15-pro/ https://www.samsung.com/us/smartphones/galaxy-z-flip6/ https://www.samsung.com/us/smartphones/galaxy-z-flip6/ https://store.google.com/category/phones?pli=1&hl=en-US https://store.google.com/category/phones?pli=1&hl=en-US
- pimlottc 2y ago
  The iPhone 15 Pro page is a good example, as soon as you click “Buy” or any other link on the top nav, the pages become much more conventional while still retaining a consistent and functional style. The dynamic scroll hacking stuff is only on the main marketing pages.

by carlmr 2y ago

DrScientist 2y ago

> On that note, why is Apple still successful with this? Everything is moving on their website. Everything apart from the navigation bar at the top - which is well organised and static ( over-time ). ie in terms of the functional 'find-stuff' part of the site - it's all there in the top few pixels(1), and the sub menus. The rest is entertainment. (1) There is also a footer at the bottom of the scroll - with a whole host of simple links - if you get that far and haven't found what you are looking for.

melagonster 2y ago

I don't know anyone bought iPhone from their website, so this is not so important.

ben_w 2y ago

> On that note, why is Apple still successful with this? Everything is moving on their website. IMO that's Apple being a high-fashion trend-setter rather than good UI/UX design. The current choices of videos they auto-play actually give me motion sickness, which I don't normally get from video content.

krisoft 2y ago

> On that note, why is Apple still successful with this? It is very possible that they are successfull despite their web design choices.

whywhywhywhy 2y ago

> On that note, why is Apple still successful with this? Everything is moving on their website. Think of it more like a scroll controlled trailer and that the metric they might be working on it the longer a customer spends on the site the more likely they are to convert. Reason I think it's this is their sites are mega long and information packed with everything moving these days.

lancesells 2y ago

They use their product landing pages as a commercial but you can see they make that top nav easy to get to buying it or tech specs. Personally, I dislike scrolljacking but the other animated elements that come up in the viewport are pretty well-done. It's all ultra-sanitized and corporate but there's a lot of effort and finesse put into it. Phone comparison landing pages: https://www.apple.com/iphone-15-pro/ https://www.apple.com/iphone-15-pro/ https://www.samsung.com/us/smartphones/galaxy-z-flip6/ https://www.samsung.com/us/smartphones/galaxy-z-flip6/ https://store.google.com/category/phones?pli=1&hl=en-US https://store.google.com/category/phones?pli=1&hl=en-US

pimlottc 2y ago
The iPhone 15 Pro page is a good example, as soon as you click “Buy” or any other link on the top nav, the pages become much more conventional while still retaining a consistent and functional style. The dynamic scroll hacking stuff is only on the main marketing pages.