One of the great realizations I had in business: Many tech companies in price-sensitive markets with high running costs (physical offices, many employees, VC-fu

One of the great realizations I had in business: Many tech companies in price-sensitive markets with high running costs (physical offices, many employees, VC-funded, so they need to have high margins) can be disrupted by providing the same product at a lower cost and keeping your startup lean.You can keep your startup lean by building the product yourself if you're a techie and/or hiring devs from cheaper countries like India. Here's another little secret: You don't need much marketing in price-sensitive markets. The only thing left is just a matter of time before you disrupt. P.S. The majority of markets are price-sensitive ;)