Ping was a concession to the labels who asked for an alternative to MySpace with a revenue model. It was never given much attention by Apple internally, nor was

Ping was a concession to the labels who asked for an alternative to MySpace with a revenue model. It was never given much attention by Apple internally, nor was it a source of "pride" for anyone really. I remember when it was first introduced, a good number of us at labels were thinking, "great, another marketing platform to update for a bit, then have go stale." Plus it was supposed to have Facebook integration, which was pulled quickly after launch.