A good enough personal brand means you have a name (generally) disconnected from your individual job and you are known as an entity in your own right, often not

A good enough personal brand means you have a name (generally) disconnected from your individual job and you are known as an entity in your own right, often not entirely pinned to a single discipline. The most cynical example here is probably Kylie Kardashian, ostensibly a billionaire entrepreneur, but you could just as easily sub in a lot of modern content creators like Mr. Beast. These can come about naturally through some amount of fame, naturally through having a natural talent for something that generates interest in you and your opinions, or you can grind for it in a kind of numbers game. If you are working towards getting your name "out there" and having some of that sense of recognition, if you're hustling for subscribers or follows, if you are following trends to post about in order to try to get more readers, you're behaving in brand-building exercises. If you're just writing for the sake of writing, or to keep a journal for your future self, or just so your close friends can keep up with you, you're not.