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> I dont record any single feature or product that Apple provides and uses a loss leader. Sure, I think Apple TV+ might be their only product like this. In a l
by crazygringo 2y ago
> I dont record any single feature or product that Apple provides and uses a loss leader.
Sure, I think Apple TV+ might be their only product like this. In a lot of business analysis of streamers, Apple and Amazon are the two that are widely believed they won't get shut down (or sold/merged) even if they never make a profit at all -- because of the marketing value to Apple, and the Prime stickiness value for Amazon.
So just because Apple has never done it before, doesn't mean they aren't doing it now. Apple TV+ is unique in a lot of ways for Apple. The rest of Services, and Apple TV+, seem to have such different business models that it doesn't make a lot of sense to combine them when analyzing Apple's strategies (even if they are combined in quarterly reports).