Google's competitors complained that they couldn't track users enough with Google's proposed new scheme. They had to bend over backwards and make privacy worse

Google's competitors complained that they couldn't track users enough with Google's proposed new scheme. They had to bend over backwards and make privacy worse to make the scheme pass the regulators. Market regulators don't care about privacy or data safety, they care about whether your local ad agency can make as much money as Google can doing the same stuff.