primarily because it would put any publisher or site not named Facebook or Google out of business, or have to shift all of their ads to google or facebook. You

primarily because it would put any publisher or site not named Facebook or Google out of business, or have to shift all of their ads to google or facebook. You would have to break up Google in order for them not to have a a insane market advantage if they got rid of 3pc. Google would still have access to all their consumer markets, google analytics, etc, and everyone else would have to do business with google or go out of business.