The recent estimate of Apple TV+ paid subscriber is 25M from 2022, with additional 50M on trial from other promotions. Let say we have 30M now, at $10 a month,

The recent estimate of Apple TV+ paid subscriber is 25M from 2022, with additional 50M on trial from other promotions. Let say we have 30M now, at $10 a month, this is at best $3.6B per year. Considering Apple didn't charge anything for the first 20 months, and the initial price was $4.99, $6.99 by October 2022 before coming to $9.99. And that is excluding yearly discount from subscriber, iTunes Account Top Up Credit discount etc. I dont think Apple would have $10B of Apple TV+ revenue since its inception. i.e Apple is now at a loss of $10B in total excluding the encoding and delivery expenses which I expect to be a rounding error in the grand scheme of things. >sustainability.......but may be to take a loss I dont record any single feature or product that Apple provides and uses a loss leader. You may get freemium type of services that is iCloud but even that is accounted for in their book in every single Apple products sales. Their culture has always been paid for the product or services. It is very rarely a loss. But I have been saying for now close to a decade the whole point of Apple Music, Apple TV+ etc were to increase their Services Revenue while diluting down their Services Profits margin since a lot of these Services are razor thin margin, but for App Store and Google Search placement are both at 90%+ Gross. By combining them together and bundling these products as Apple One they have managed to substantially increase their subscription base to 1 billion+. The only problem is both Google Search Placement deal and App Store revenue are under heavy attack and scrutiny by officials and politicians.