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I wasn't quoting him. It's not really that way anymore. The vision of a loan visionary coming up with a new product or invention like being hit by a lightning
by iancmceachern 2y ago
I wasn't quoting him.
It's not really that way anymore. The vision of a loan visionary coming up with a new product or invention like being hit by a lightning bolt and then getting rich by building a factory that builds it is just a fairy tale.
In reality it looks more like a series of focus groups. They may not be focus groups per se, but showing your idea to potential customers, getting feedback, refining and showing again is how it's done.
That's how startups that are successful do so.
- deleted 2y ago[deleted]
- JumpCrisscross 2y ago> wasn't quoting him Norman coined the term user focused design. > may not be focus groups per se, but showing your idea to potential customers, getting feedback, refining and showing again is how it's done Sure. I’d argue both focus groups and the lone visionary are myths. But in order to show an idea properly, you have to start thinking about building it. And to start thinking about building it properly, you have to start building it. For every Juicero there are teams iterating around a local optimum.