Because people are being told they 'need' a tablet. But also that an iPad isn't enough by itself- they need a computer too. So the 'choice' for your standard un

Because people are being told they 'need' a tablet. But also that an iPad isn't enough by itself- they need a computer too. So the 'choice' for your standard uninformed BestBuy consumer is iPad & Laptop or a single Win8 machine, and the single machine solution is vastly desirable. I think this argument is bull- and we can poke a ton of holes in it but it's difficult to communicate this to many people. I almost always try to sell them on a Macbook Air instead (a Windows ultraportable would work as well, I just haven't had as good experiences with non-Apple ultraportables).