3 ms·
It certainly _could_ be a loss leader but I can't think of a single instance I've heard where someone switched to an iPhone/Apple TV because of an Apple TV show
by afavour 2y ago
It certainly _could_ be a loss leader but I can't think of a single instance I've heard where someone switched to an iPhone/Apple TV because of an Apple TV show they wanted to watch.
(wouldn't even make sense to, they have an Android app)
- christkv 2y agoIt’s just part of the apple one family plan i have so an added bonus
- philistine 2y agoThey don't just have an Android app, they have an app everywhere. Apple TV+ is as ubiquitous as Netflix at this point. Hell, they have an Xbox app! How minuscule is the confluence of I have an Xbox, and I pay for Apple TV+, but I don't have an Apple TV device. I'm wondering if at some point Apple doesn't look at how much engineering effort goes into all those useless apps for a service that is bleeding money and decides to reassign the workforce. Money is basically infinite for Apple, but good engineers are its most valuable resource.
- swores 2y agoIt doesn't necessarily have to lead to any specific "I'm buying an Apple device because of Apple TV+" to be positive ROI marketing, the same way not all adverts have to be aimed at direct conversion to be useful. Just getting Android users to have a daily reminder of "Apple makes something that is high quality and I enjoy" could be enough to influence future purchasing decisions even if those people wouldn't explicitly consider their enjoyment of Apple TV+ to be the reason they eventually bought an Apple device. (I have no reason to specifically believe that Apple TV+ is ROI-positive in this way, just pointing out that non-conversion brand awareness marketing is a huge part of the marketing world, with often very positive results.)