2 ms·

Does it have to be a money maker if it’s doing its job in bringing more value to the Apple ecosystem? I see it as more of a marketing budget.

afavour 2y ago
It certainly _could_ be a loss leader but I can't think of a single instance I've heard where someone switched to an iPhone/Apple TV because of an Apple TV show they wanted to watch. (wouldn't even make sense to, they have an Android app)
- christkv 2y ago
  It’s just part of the apple one family plan i have so an added bonus
- philistine 2y ago
  They don't just have an Android app, they have an app everywhere. Apple TV+ is as ubiquitous as Netflix at this point. Hell, they have an Xbox app! How minuscule is the confluence of I have an Xbox, and I pay for Apple TV+, but I don't have an Apple TV device. I'm wondering if at some point Apple doesn't look at how much engineering effort goes into all those useless apps for a service that is bleeding money and decides to reassign the workforce. Money is basically infinite for Apple, but good engineers are its most valuable resource.
- swores 2y ago
  It doesn't necessarily have to lead to any specific "I'm buying an Apple device because of Apple TV+" to be positive ROI marketing, the same way not all adverts have to be aimed at direct conversion to be useful. Just getting Android users to have a daily reminder of "Apple makes something that is high quality and I enjoy" could be enough to influence future purchasing decisions even if those people wouldn't explicitly consider their enjoyment of Apple TV+ to be the reason they eventually bought an Apple device. (I have no reason to specifically believe that Apple TV+ is ROI-positive in this way, just pointing out that non-conversion brand awareness marketing is a huge part of the marketing world, with often very positive results.)
petesergeant 2y ago
On one hand, yes, exactly. It’s building a brand and the company has money to burn. On the other hand, that brand boost had an estimated value associated with it, and it’s wasting money to overpay for it, hence “Company Executive Taking Various Measures To Bring Costs Down Considerably” — only worth running a loss leader if it’s overall profitable.

afavour 2y ago

It certainly _could_ be a loss leader but I can't think of a single instance I've heard where someone switched to an iPhone/Apple TV because of an Apple TV show they wanted to watch. (wouldn't even make sense to, they have an Android app)

christkv 2y ago
It’s just part of the apple one family plan i have so an added bonus
philistine 2y ago
They don't just have an Android app, they have an app everywhere. Apple TV+ is as ubiquitous as Netflix at this point. Hell, they have an Xbox app! How minuscule is the confluence of I have an Xbox, and I pay for Apple TV+, but I don't have an Apple TV device. I'm wondering if at some point Apple doesn't look at how much engineering effort goes into all those useless apps for a service that is bleeding money and decides to reassign the workforce. Money is basically infinite for Apple, but good engineers are its most valuable resource.
swores 2y ago
It doesn't necessarily have to lead to any specific "I'm buying an Apple device because of Apple TV+" to be positive ROI marketing, the same way not all adverts have to be aimed at direct conversion to be useful. Just getting Android users to have a daily reminder of "Apple makes something that is high quality and I enjoy" could be enough to influence future purchasing decisions even if those people wouldn't explicitly consider their enjoyment of Apple TV+ to be the reason they eventually bought an Apple device. (I have no reason to specifically believe that Apple TV+ is ROI-positive in this way, just pointing out that non-conversion brand awareness marketing is a huge part of the marketing world, with often very positive results.)

petesergeant 2y ago

On one hand, yes, exactly. It’s building a brand and the company has money to burn. On the other hand, that brand boost had an estimated value associated with it, and it’s wasting money to overpay for it, hence “Company Executive Taking Various Measures To Bring Costs Down Considerably” — only worth running a loss leader if it’s overall profitable.