This seems too defensive/aggressive. The pill guy made his case very well I think, he wanted the benefits of caffeine in a consistent dosage and pills fit that

This seems too defensive/aggressive. The pill guy made his case very well I think, he wanted the benefits of caffeine in a consistent dosage and pills fit that purpose. His motivation is inherently different from someone who wants to enjoy a cup of coffee, but having a different goal doesn't mean your goal is better or worse than someone else's. Nobody's "beating" anyone, and "these people" certainly don't only get enjoyment from beating others.