It's that triple-whammy plus the comfort of consuming the spell that Starbucks has woven for their customers. I think for a lot of people buying a "special" co

It's that triple-whammy plus the comfort of consuming the spell that Starbucks has woven for their customers. I think for a lot of people buying a "special" coffee/thing at Starbucks squeezes that "I'm treating myself" gland just right.