As Ellul put it in Propaganda, > Mass production requires mass consumption, but there cannot be mass consumption without widespread identical views as to what

As Ellul put it in Propaganda, > Mass production requires mass consumption, but there cannot be mass consumption without widespread identical views as to what the necessities of life are. One must be sure the market will react rapidly and massively to a given proposal or suggestion. One therefore needs fundamental psychological unity on which advertising can play with certainty when manipulating public opinion.