Both the state and corporations want to homogenize the population. The state wants a homogeneous population because it make it easier to obtain desired electio

Both the state and corporations want to homogenize the population. The state wants a homogeneous population because it make it easier to obtain desired election outcomes and desired amount of power if people can be manipulated as large groups towards a limited subset of parties/options. The politician who promises "I will lower tax for the middle class by 1%" won't stand a chance if their opponent promises "I will completely abolish all taxes for the middle class." Corporations want a homogeneous population because it makes it easier to meet consumer needs if consumers all want the same things. Also, in terms of marketing, it's easier/more effective to target people based on their social groups; then let people expend the effort required to bring themselves into alignment with the group identity... As opposed to trying to target campaigns based on complex individual needs... When trying to create campaigns which cater to many unique individuals, there may be no clear, repeatable patterns that can drive predictable consumer behaviors. If the consumer can be tricked into adapting their own personal preferences to more closely match their group's preference... and if that group happens to be a large group, it creates predictable consumer behavior, at scale, at no cost. E.g. Identity = "I'm a creative individual" -> Sales pitch = "Here, buy this Apple computer" Identity = "I'm a moral person" -> Sales pitch = "Here, buy this book about DEI and corporate responsibility" Identity = "I'm a libertarian" -> Sales pitch = "Here, buy some Bitcoin" Identity = "I'm a highly educated and caring person" -> Sales pitch = "Here, buy this vaccine to protect your loved ones"