Because you can unhook a "smart box" and prevent the collection of your data and the showing of ads. Also because TV manufacturers who want your data and want t

Because you can unhook a "smart box" and prevent the collection of your data and the showing of ads. Also because TV manufacturers who want your data and want to push ads at you don't want the extra cost in making and selling an extra box when they can just put their consumer hostile garbage right in the TV itself.