The first image on this site looks literally like a key visual for an Apple products: a swarm of rounded square icons with relatively flat colors and a centered

The first image on this site looks literally like a key visual for an Apple products: a swarm of rounded square icons with relatively flat colors and a centered heading in an I-can't-believe-it's-not-Helvetica font. This is the weakest image out of the entire bunch in terms of brand recognizability, so I find it weird that you're leading with it. I hope that this should be relatively easy to fix, since it just needs a font that does not scream "Apple Corp". Also, I'm confused by your assertions about the logo: You're saying that the intention of the new logo is "simplify the design to increase versatility, improve readability of the initials, refine the colors [and] give a more modern look". The last two ones are obviously subjective: I'm not a Mint user, so I don't really have a stake in their existing design, but looking at their existing website side-by-side with your proposal artwork, I don't think any of these strongly reads as "more modern" than the other. Regarding the other two more objective goals, it would be nice to see examples of situations where the old logo is less versatile or less readable.