>And without the targeting, advertisers will be paying a whole lot less for access to the networks and for far fewer revenue-generating click-throughs. Not tru

>And without the targeting, advertisers will be paying a whole lot less for access to the networks and for far fewer revenue-generating click-throughs. Not true. Advertisers just pay as much as everybody else does. Do you have an idea of the price of a single 2 page spread ad in a popular magazine? A lot. Advertisers are spoiled. And if everybody else can only muddle along, well, that's what they'll do too. At the price everybody else is paying.