> Literally anyone can just spin up a competing service. I don't think it's true, except in a very reductive meaning of "there's no legal or physical barrier t

> Literally anyone can just spin up a competing service. I don't think it's true, except in a very reductive meaning of "there's no legal or physical barrier to somebody making a competing service", which is true for most of the existing services. But making a repo service is much harder than just spinning up a git server. It's the surrounding UX story that makes it work - or doesn't. And anybody who uses these tools professionally would gladly pay for the low-friction UX that allows to remove handling of repos, permissions, builds, teams, CI/CD and all that from the list of worries. It's not easy to build such a system that works. It's not impossible - especially for the trillion-sized giants - but also trillion-sized giants repeatedly failed at projects like that (e.g. Google and social media) so there's a real niche for a company that does the right thing the right way, even without an impenetrable moat.