This seems the natural extension to medical advertising in the US. The ads are always "ask your doctor about X/Y/Z", and trying to make people question their he

This seems the natural extension to medical advertising in the US. The ads are always "ask your doctor about X/Y/Z", and trying to make people question their health. DTC found the opportunity to make it convenient for people to not have to go to the doctor, so of course they're going to go for the more convenient option. However, the way this article is written, it makes me wonder if it was paid for by CVS, Walgreens, Rite-Aid, etc. They are the ones who lose out in this market, aren't they?