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The other problem with focus groups - they aren't independent. There will always be one person who sounds convincing, and the rest will be biased to whatever th
by wisty 14y ago
The other problem with focus groups - they aren't independent. There will always be one person who sounds convincing, and the rest will be biased to whatever that person thinks.
The advantage of focus groups is, you can identify themes which resonate. For example, the group might say "integrated" sounds good. That doesn't mean you want an integrated product, it just means that you need a sticker which says "integrated", and some justification (We integrate with Facebook, via our "Like" buttons!)
- hammock 14y ago>The other problem with focus groups - they aren't independent. There will always be one person who sounds convincing, and the rest will be biased to whatever that person thinks. Experienced group moderators are aware of this take steps to mitigate and reflect in their notes. There are other forms of market research beyond focus groups. Aggregated quantitative and qualitative one-on-ones also fit the OP's bill of "crowd wisdom"