They’re branding experts. Getting published by Nature is far more valuable to someone compared to (all the other options). Humans prize exclusivity. We’ll hand

They’re branding experts. Getting published by Nature is far more valuable to someone compared to (all the other options). Humans prize exclusivity. We’ll hand our time and resources to people who can give us a tiny bit of it. The harder we have to work, the better. A fancy watch. A low production supercar you can’t buy unless you have 5 of the same marque already. All the same broken stupid pattern.