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I just want one thread about HTML email to not be a re-litigation of this point. It’s been around for a quarter-century at this point. It’s well-established. It
by shortformblog 2y ago
I just want one thread about HTML email to not be a re-litigation of this point. It’s been around for a quarter-century at this point. It’s well-established. It has plenty of warts, but it’s not going away.
There are better ways to push the ball forward than this recurrent frustration over something that is so broadly used. A key one would be to improve support for making divs display properly in HTML emails, so the format could be more accessible, for example, as well as to look into ways to push corporations away from outdated email clients. Finally, a way to sandbox emails to help minimize concerns around risky designs would be ideal.
AMP is a dirty word around these parts, but Google’s AMP for Email did some of these things.
I don’t know what that would look like, but there has to be a better way to expel our energy than just being frustrated about something that’s unlikely to change.