4 ms·
I ran an AB test on 2012 not sure its relevant now, we tested the McAfee logo and conversion was boosted by 2%. Bigger boost was a lock icon, 3%. It kept i
by adrr 2y ago
I ran an AB test on 2012 not sure its relevant now, we tested the McAfee logo and conversion was boosted by 2%. Bigger boost was a lock icon, 3%. It kept increasing the more locks we added an topped at 5% after 5 lock icons.
- uticus 2y agoThe intersection of ROI and human psychology! 1 lock: “looks safe, I buy” 2 locks: “wow really safe, I buy more” 50 locks: “I’m being lied to”