There are layers to the problem. The platforms do an incredible job of selling their ad tech across a business. No matter what business you're in the expectati

There are layers to the problem. The platforms do an incredible job of selling their ad tech across a business. No matter what business you're in the expectation is that Google or Meta etc. SHOULD work, and if they don't your marketing team isn't doing it right. So then the pressure comes from execs to do whatever is needed to make these platforms work well. The execs aren't close to the details of what that means, but they want results. Marketing then gets told they need to push more data to the platforms to make things work. This lines up with the what the execs have been told as well, more data is a good thing right? Since marketers are non-technical the platforms want to make passing data to the platforms AS SIMPLE AS POSSIBLE. Which leads to these all encompassing data trackers (which conveniently is good for the platforms as well). Marketers don't really understand the tradeoffs, they just know more data is a good thing, and they HAVE to get this platform working well or else they're out of a job. Then the question of should we trust Google or Meta is just hand waved away. They're huge companies 'of course we should trust them, they're the best in the world' – is a pretty easy pitch for a personable account rep to make over an expensive lunch. Even if you don't trust them, what are you going to do, not work with them while you're competitors make money??? IMO it's clear market failure and govt intervention is the solution. Complaining about marketing departments not doing the right thing is never going solve the problem.