> when the biggest companies on the planet will pay you money just to put a script on your page AdTech companies don't pay you to install these on your website

> when the biggest companies on the planet will pay you money just to put a script on your page AdTech companies don't pay you to install these on your websites. Their customers install them to help understand if the ads they're already paying for are leading to the outcomes they, the customers, care about. I posted a related comment here: https://news.ycombinator.com/item?id=41007679 https://news.ycombinator.com/item?id=41007679 <Customer> I want people to sign-up for my F2P game <Google> We can show ads to people who may be interested in your F2P game <Customer> How do I know if the ads I paid for actually led to installations? <Google> Install this script on your "thanks for signing-up" page <Customer> Cool thanks