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I'm always curious on how security software can provide a ROI. I had McAfee tell me one time that the hackersafe logo on our website would increase sales by 10
by clwg 2y ago
I'm always curious on how security software can provide a ROI.
I had McAfee tell me one time that the hackersafe logo on our website would increase sales by 10%, this was at a Fortune 50 doing billions in sales online every year.
I was pretty hyped because it would have done wonders for my career, but then they walked it back and wouldn't explain it to me. I wasn't mad, I was disappointed.
- adrr 2y agoI ran an AB test on 2012 not sure its relevant now, we tested the McAfee logo and conversion was boosted by 2%. Bigger boost was a lock icon, 3%. It kept increasing the more locks we added an topped at 5% after 5 lock icons.
- uticus 2y agoThe intersection of ROI and human psychology! 1 lock: “looks safe, I buy” 2 locks: “wow really safe, I buy more” 50 locks: “I’m being lied to”