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"Falcon Complete managed detection and response (MDR) delivers 403% ROI, zero breaches and zero hidden costs"

• clwg 2y ago
  I'm always curious on how security software can provide a ROI. I had McAfee tell me one time that the hackersafe logo on our website would increase sales by 10%, this was at a Fortune 50 doing billions in sales online every year. I was pretty hyped because it would have done wonders for my career, but then they walked it back and wouldn't explain it to me. I wasn't mad, I was disappointed.
  • adrr 2y ago
    I ran an AB test on 2012 not sure its relevant now, we tested the McAfee logo and conversion was boosted by 2%. Bigger boost was a lock icon, 3%. It kept increasing the more locks we added an topped at 5% after 5 lock icons.
    • uticus 2y ago
      The intersection of ROI and human psychology! 1 lock: “looks safe, I buy” 2 locks: “wow really safe, I buy more” 50 locks: “I’m being lied to”