One could probably write a browser extension that catches clicks on goo.gl/ URLs and queries a web backend for the original URL (a backend that needs to be fill

One could probably write a browser extension that catches clicks on goo.gl/ URLs and queries a web backend for the original URL (a backend that needs to be filled with the original short-to-full URL mapping , and so preserve the ugliness. And since we're all obsessed about money, one could put a 5 second ad before doing the actual redirect, and offer a pro subscription for redirects for many bucks a month...