Heraclitus plead, "Listen not to me but the logos (word)" i.e., to honor SJ, it may be best to pick up his work - to respect what he respected - instead of lin

Heraclitus plead, "Listen not to me but the logos (word)" i.e., to honor SJ, it may be best to pick up his work - to respect what he respected - instead of lining up in idolatry. In this case, the key insight about design is not that it's beautiful. Because the personal computer would be so useful that it would become pervasive, it was an incredible opportunity to inject some beauty and joy into many, many interactions, and thus if not enliven people at least counter the deadening effects of continuous interaction with purely functional affordances. Steve was asking designers to see it as such (and not as a threat to their traditional tools and value vectors). We in society are trapped by the things we need to live at this scale and level of coordination. At a minimum, don't be evil. But that's not all. In 2024, the situation has reversed: generations have become conditioned by the attention economy, to the point that everyone - small children to our best tech leaders - are making sound-bite reactive emotional decisions shaping our future. Tech affords not just the opportunity to influence. It's realizing that other people made your capabilities and everything you depend on, and you're responsible for doing the same, to make it possible for future people to live a good life. I think SJ took it as a responsibility instead of an opportunity because as an adopted person he directly experienced the contingency of nuture and appreciation for the people who did raise him. "the ability to put something back into that pool of human experiences is extremely neat" - SJ, remembered by Jony Ives