I should have quoted the parent more fully: > No dependencies on anything (relatively speaking). More control over design & production of hardware than hardwar

I should have quoted the parent more fully: > No dependencies on anything (relatively speaking). More control over design & production of hardware than hardware companies. Software runs on their own hardware. It's the argument that Apple (in the beginning) had full control of their hardware when they had few/no resources that makes Apple (today) a poor example of how to "do it right" when you're starting a new product. Apple, too, had to navigate in a high-risk market full of established players.