> We saw what happened to Bud Light when they ran a pride campaign - from which they're still recovering. Tractor Supply Company is currently reeling from their

> We saw what happened to Bud Light when they ran a pride campaign - from which they're still recovering. Tractor Supply Company is currently reeling from their "woke" campaign. Both companies have right-wing majority markets and they lost significant sales and market share. Perhaps not the central point of your message, I find the above phenomenon fascinating. I.e., a company that inexplicably alienates its principal demographic of clients through a seemingly unwise publicity campaign. I have the feeling that we're dealing with amateurish attempts to gain some points for the 'S' in ESG.