10 ms·

Andy Hertzfeld on the Demise of the Mac Pro

82 points by wyclif 14y ago

rfugger 14y ago
I think you mean "Mac Pro".
- wyclif 14y ago
  I fixed it. See how pervasive Apple marketing is? ;-)
davweb 14y ago
Apparently someone has had a reply to an email sent to Tim Cook promising a bigger upgrade to the Mac Pros next year. http://www.macrumors.com/2012/06/11/david-pogue-new-imacs-and-mac-pros-coming-probably-in-2013/ http://www.macrumors.com/2012/06/11/david-pogue-new-imacs-an...
gringomorcego 14y ago
Jesus christ, this sense of entitlement is fucking nuts. Do you have a computer? Can it access the web? Is it less than 5 years old? Congratulations, you have a pretty amazing computer that should be able to do most things pretty reasonably. I mean Jesus, some people make it seem like it's a personal attack when corporations don't pander to all.
- rorrr 14y ago
  What does this have to do with "can it access the web?". We're talking about top-of-the-line, most expensive, consumer destop PCs designed to do heavy tasks like video processing or scientific calculations.
- dagw 14y ago
  Some people actually use computers to get real work done and not simply for browsing the web. Doing 'most things reasonably well' doesn't even come close to being good enough in a lot of areas.
  - mjwalshe 14y ago
    "Testify Brother Testify" the rules of tecnical computing 1 there is no such thing as too much RAM 2 there is no such thing as too much IPC 3 there is no such thing as too much DASD/Disk/Backing Store 4 there is such a thing as to little budget :-(
    - raverbashing 14y ago
      4 there is no such thing as a screen too big (or too many screens)
- DrJokepu 14y ago
  Andy Hertzfeld's opinion is relevant because he was one of the key people behind the original Macintosh released in 1984.
  - icebraining 14y ago
    For some background: http://folklore.org/ProjectView.py?project=Macintosh&characters=Andy%20Hertzfeld&detail=medium http://folklore.org/ProjectView.py?project=Macintosh&cha...
- ebiester 14y ago
  Can you render a 3 hour Final Cut Pro movie in a reasonable amount of time? That's the Mac Pro use case.
brunorsini 14y ago
You guys are totally missing the point. Although I'm typing this on a new Chromebook that does an amazing job at serving me the web I still need to run Pro Tools, which really does require a lot of hardware once projects become complex enough. Although a huge percentage of what we currently do with computers can effectively be accomplished on top of rather modest hardware, what is left is of critical importance: video/audio production, computationally intensive research, etc. It can be argued that one could just do those things on Windows / Linux instead, but that is a pretty poor solution for anyone who is already used to Mac OS X or who owns other Apple hardware such as their Thunderbolt display.
- deleted 14y ago
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- deleted 14y ago
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- gouranga 14y ago
  I think the support status of OS X hardware (and software) is reason enough to switch to Windows or Linux for anything computationally intensive. They seem to throw it away at a whim. Dells Precision machines are cheap, last a LONG time and always bang up to date. Never will you worry about being left behind. Windows 7 is supported until 2020! Linux is supported until whenever you want it to be (you have the source). Being used to something doesn't really cut it if you ask me.
- abruzzi 14y ago
  >It can be argued that one could just do those things on Windows / Linux instead Unless you are stuck in a Mac Only workflow. I've been using Logic since it was called Notator on an Atari ST. It did used to be available on windows, but I never used it there. That has long since been killed, and not it is Mac-only. There are plenty of other people in similar situations. I could go out and learn Cubase or similar, but I'd rather not.
chrischen 14y ago
Supposedly Tim Cook has said that updates for "pro customers" are coming next year. http://www.macrumors.com/2012/06/11/david-pogue-new-imacs-and-mac-pros-coming-probably-in-2013/ http://www.macrumors.com/2012/06/11/david-pogue-new-imacs-an... "Our pro customers are really important to us...don't worry as we're working on something really great for later next year." - Tim Cook
- tinnhope 14y ago
  That's what Apple was promising for years before the FCP update and look how that turned out.
  - chrischen 14y ago
    They don't have to do nearly as much work to satisfy the Mac Pro market. It's mainly just keeping the hardware up-to-date so the enthusiasts and high end users aren't using 2 or 3 year old parts.
  - DannoHung 14y ago
    I thought most of the FCX grouses had been responded to.
    - protomyth 14y ago
      Some of it. The last update did quite a bit ( see http://support.apple.com/kb/HT4589 http://support.apple.com/kb/HT4589 ), but they still have a ways to go to replace the previous version.
    - abruzzi 14y ago
      Some points, yes. Unfortunately, at least for my they have stated that they won't be bringing back the features that kill it for me (tape support.)
      - batista 14y ago
        Tape's probably still used for a lot of work and will for some time, but it will be like bringing back the floppy disk: http://collider.com/film-camera-production-ended-arri-panavision-aaton/120103/ http://collider.com/film-camera-production-ended-arri-panavi... http://arstechnica.com/gadgets/2012/06/the-silver-screen-no-more-distribution-of-film-to-cease-by-2013-in-the-us/ http://arstechnica.com/gadgets/2012/06/the-silver-screen-no-...
bonaldi 14y ago
I read that Intel is no longer manufacturing the CPUs the Mac Pro used, so Apple had to do an unscheduled upgrade, which would explain this horrible spec-bump.
mrich 14y ago
I wonder what Apple uses for development internally - I suppose they have clusters for fast compilation. Sucks if you are an external developer who needs to build large codebases, if this Mac Pro is the best you can buy.
netcan 14y ago
I hope this doesn't mean Apple are moving away from people in the creative industries. They'v gotten good at making stuff for grandmothers, five year olds, yuppies and programmers etc. etc. That's really impressive and they did a great job. But I think their roots in the creative industries were always one of the contributing factors to the quality of their stuff. The idea that a mac is for doing things like video editing and music production is IMO a proxy for making it good at other things too.
- Shivetya 14y ago
  Who is to say that the domain of people in creative industries are restricted to users of Mac Pros. Creativity is not bound by hardware.
  - netcan 14y ago
    Nobody. Creative people use all sorts of things. As a product though the Mac pro targets (not exclusively or exhaustingly) a section of creative professionals: designers, music industry people, video editors. The design choices & margins produce a price that basically targets a 'need what they need regardless of price' segment. They've been doing so for a long time. In the Apple dark ages these people were a big chunk of mac users. You can still see the vestiges of this heritage in modern macs, eg iLife: Consumer versions of what their professional (in that space) users use.
  - freehunter 14y ago
    It is if your version of creativity requires rendering large amounts of media. You could render it on a Macbook Pro in 5 days, or on a Mac Pro in a few hours (actual time may vary). Powerful machines, servers, and rendering farms exist for a reason. A Macbook Pro is not powerful on the same scale of what the Mac Pro should be.
  - Samuel_Michon 14y ago
    I'm a creative professional. I do most of my work on an iPad 2 during the day. I use Adobe Proto and Photoshop on it, OmniGraffle, Coda Lite, and Apple Pages and Numbers. When I get home, I get my files from Dropbox/Adobe.com/iWork.com, and use my 2004 PowerBook G4 to turn it into an InDesign document, if it hasn't been published on the web already. I also have a recent Mac mini, but even though it's the beefiest machine that I own, I only use it to view movies.
dr_ 14y ago
Software keeps getting more nimble. Storage is moving to the cloud. There's really nothing super surprising about this move. No one had heard of thunderbolt a year ago and now all of the sudden it's a necessity? The large majority of consumers will probably be impressed by the next gen Mac. That is the direction the entire line will be heading in and Apple clearly wants to make the differentiation clear, instead of marginally different and making people indifferent between the NGMBP and MBP. These are not just creative decisions, they're marketing decisions, and so far Schiller hasn't done much wrong.
- reitzensteinm 14y ago
  It's notable because creative professionals were once a very important market for Macs, and yet now Apple isn't even pretending to care about them. And creative professionals always could use more power. Even a current top of the line PC isn't enough. Updating a Mac Pro from Westmere to Sandy Bridge E is absolutely trivial compared to creating the next MacBook Air. You can even do it at home with a Hackintosh - they are almost entirely commodity PCs in the same old boxes they've been in for years. And yet it hasn't been done.
  - dr_ 14y ago
    Wouldn't creative professionals, at least those working in design and video, be pleased with the Retina display? Where else are they going to find a display of this caliber to work with?
    - abruzzi 14y ago
      Yes, but it's on a 15" screen. I haven't had a 15" screen on my desktop since 1994. Resolution is important, but for many tasks, so is size. The new MBP has a 2880x1800 screen, the old Apple 20" display had a 2560x1600 screen. So, while the MBP has a few more pixels, it's not that many more pixels. Having seen neither, I can's speak to quality issues on the two screens.
PaulHoule 14y ago
If you want a high-end machine, buy a PC. I had to buy a laptop recently and chose a PC because I could get 32G of RAM in a PC laptop. For my work, I need that much.
- kalmsy 14y ago
  I want a high-end machine, and I want a Mac. Please stop telling people how to spend, or how they should want to spend their money. The Mac Pro is still a powerful machine. We just didn't get what we hoped for.
  - charliesome 14y ago
    Hackintosh is your answer. Build the computer of your dreams, drop a bit of cash on a nice case if that matters to you, and install OS X. It's really easy these days, especially if you have similar hardware to legit Macs.
  - PaulHoule 14y ago
    Apple's the one that has strong ideas about how you should spend your money. PC makers listen and deliver a diversity of products. Now, I'll grant that Apple products have advantages in terms of stability because there is less finger pointing when things go wrong -- you could get a mac laptop that sleeps correctly about 3-4 years before windows laptops got it right. I don't see any real U.I. advantage on the Mac; if you try to put your photos in a movie, for instance, the Mac will drive you absolutely up the wall because it wants to make you look like a Shmuck who can't turn off the Ken Burns effect.
- quicksilver03 14y ago
  What you did end up choosing? I would love to get a laptop with that much memory.
  - fpgeek 14y ago
    I'm going to guess the Lenovo W520/W530 or a Dell Precision Mobile Workstation. Those are the major laptops I know of that come with 4 DIMM slots (32GB now, 16GB last year because 8GB DIMMs were crazy-expensive).
protomyth 14y ago
At this point, I wish Intel had a non-Xeon multi-socket capable chip. The Xeon is serving two masters (enterprise server and pro workstation) and does a really poor job of it. Its a shame Apple will not release a non-Xeon Mac Pro.
jonhendry 14y ago
Seems like there are a few different, not-necessarily overlapping use cases for Mac Pros. There's the people who need lots of CPU. There's the people who need lots of RAM. There's people who want lots of fast disk. There's people who need to use specialized cards. Trying to serve all at the same time dictates the shape of the machine. (For example, reduce space for cards, and you can make a 1U rack mount.) Thunderbolt opens up the possibility of replacing the Mac Pro with something akin to a beefed up iMac or maybe a stretched shoebox-shape Mac Mini, with high-end CPUs, lots of RAM slots, and basic graphics and disk, with external Thunderbolt chassis available for disks or expansion cards. If the main unit + disk chassis + card chassis cost the same as a similar Mac Pro, this would be a significant savings for those customers who only need the main unit and zero or one external chassis.
- abruzzi 14y ago
  Unfortunately this is like a high end Commodore64: it starts simple but soon you have a rats nest of cables separate power for all the external devices. I want less cables not more. Also, I don't think thunderbolt cables can be screwed in, so you run the risk that a cable could get tugged and pulled out.
  - jonhendry 14y ago
    I'm thinking like an 8-drive chassis, and maybe 3- and 6- slot card cages, rather than lots of single-purpose external devices. Rats nestery need not be too bad. Thunderbolt from the Mac to the drive chassis, then thunderbolt daisy-chained to the PCI card cage chassis. Power cords for the drive chassis and the PCI card cage chassis, if they can't be powered by thunderbolt. (Naturally, how ratty the PCI card cage gets would mostly be determined by what cards it contains and what are plugged into it.) Not sure what the cable length limits are, but it might be possible to spread these out a fair distance, especially once optical-based Thunderbolt happens. Being able to put the PCI cards close to what they're connecting to, with just a single Thunderbolt cable running back to the computer, could be a cable management win, versus snaking multiple cables to a computer. I'm sure someone could come up with a screw-in variant of Thunderbolt, but even so, I don't think Mac Pros have any screw-in connectors as it is, apart from the video cables screwing into the video card(s). Thunderbolt PCIe expansion boxes are already in the works, such as this $979, 3-slot one: http://www.magma.com/thunderbolt.asp http://www.magma.com/thunderbolt.asp
Udo 14y ago
As someone who hasn't been following the news in these last few days, I got very depressed after reading this headline - which of course (silly me) turned out to be complete and utter sensationalistic bullshit. I agree the silent almost-not upgrade is not a good sign, but it may simply be due to the release schedule of Intel's server chip. Anyway, the Mac Pro still exists and it's still a good machine. By these standards I have an ancient 2008 Mac Pro and it's absolutely good enough for anything I can throw at it.
- reaganing 14y ago
  It was true that the Mac Pro didn't receive any updates in the prior two years because there simply wasn't a new Intel chipset to update to... But Intel's Sandy Bridge Xeon chipset and new E5 processors have now been put for a few months, with Dell's Precisions and other workstations now using them.
  - Udo 14y ago
    Maybe there is a bigger update in the works and Sandy Bridge wasn't worth the investment, so Apple is holding out for the next step. I don't know Intel's roadmap. But I do know Apple has no problems throwing out products it deems superfluous, so I've been worried about the Mac Pro's future for quite a while. As a multi-screen kind of guy, I will definitely leave the platform once the only upgrade path left is the iMac. The headline wrongly suggests that the Mac Pro was canceled. It wasn't.
    - Samuel_Michon 14y ago
      "As a multi-screen kind of guy, I will definitely leave the platform once the only upgrade path left is the iMac." You can connect two external screens to an iMac, making a total of three screens. http://gigaom.com/apple/new-27-inch-imac-supports-dual-external-display-output/ http://gigaom.com/apple/new-27-inch-imac-supports-dual-exter...
      - Udo 14y ago
freyr 14y ago
When people suggest Apple has an evil plan to impose the walled garden on our laptops and desktops, and turn all of our computers into appliances, I roll my eyes. But their neglect of the Mac Pro lends those arguments at least a little bit of credence. On the other hand, despite Apple's huge cash reserves, I'm sure their human capital resources are limited. With iPhones, iPads, and MacBooks as wildly successful as they are (and for good reason, IMO), it would be really, really stupid not to allocate most of their resources to these products, and push for the major updates there.
scott_s 14y ago
This is an honest question, not a criticism, to the people who are disappointed with the Mac Pro offering: is a two-processor, 12 core machine at 3 GHz with 64 GB of RAM and 4 storage bays (up to 1 TB HDD, up to 512 GB SSD per bay) not enough workstation for you? If not, what do you use your workstation for, and what are your needs? I ask because that seems like a hefty machine to me. The max specs on the Mac Pro are almost as much as the development nodes in the cluster I have access to, and those nodes host about 10 developers per node.
- eigenvector 14y ago
  One of the biggest shortcomings is the inability to get a modern top-of-the-line graphics card in an official supported Mac Pro configuration. I know people with heavily GPU-dependent workflows that have switched to Windows workstations for this purpose specifically.
- epmatsw 14y ago
  I think there's two factors here. First, the cost. If you're only going to offer 2-year-old hardware, it's hard to justify keeping the same price (especially when the base price was a bit high to begin with). Second, the Mac Pro is lacking hardware that would allow it to be future-proof (SATA III, USB3, Thunderbolt, new socket, etc). Basically, you're buying a dead-end of a computer at this point.
- brunorsini 14y ago
  Thunderbolt is the #1 thing. Apple's own $1000 display is not supported by its high end desktop computer, which is just absurd.
  - jonhendry 14y ago
    They still sell their other $1000 display, the display port version, which is supported by the Mac Pros that they are selling.
    - brunorsini 14y ago
amurmann 14y ago
I think we did not see new Mac Pros and new iMacs because Apple wants to update them to use a retina display as well. I think it's more likely that Apple expects the displays to be available soon than that Apple doesn't care about these lines anymore. If Apple wants to update the big screens, it will need to update the iMac and the Thunderbolt displays at the same time. Since the MacPro should be able to use the Thunderbolt retina display, it probably should be updated at the same time. I might be wrong that it's the screens they are waiting for, maybe it's the graphics cards, but I am sure all those product lines will be updated at the same time and they all will get Retina and probably within the next 6 months.
S_A_P 14y ago
My issue with the lackluster update is that I purchase a computer to last me ~5 years. The last mac pro I purchased was the octocore mac pro. I use it to run Logic, Reason and associated plugins, and find I can comfortably run 24-48 track projects quite easily so I havent really felt a pinch to upgrade. I have 16GB ram and 4 TB of disk space in it, so I think it still exceeds what most desktop/laptops are capable of to this day. Back to the point, since I want my purchase to last, it better have the current state of the art on the day of purchase so that accessories and upgrades are easily added.
- jonhendry 14y ago
  I think the current Mac Pros are probably for customers like my last job, a medical school neuroscience lab that used Mac Pros to run the experiments at the five experiment rigs. If one of those Mac Pros needs to be replaced, something roughly equivalent would suffice - there's no pressing need for thunderbolt or USB 3, the goal is simply to replace the hardware ASAP and have a functional rig for doing the work.
- batista 14y ago
  >I use it to run Logic, Reason and associated plugins, and find I can comfortably run 24-48 track projects quite easily so I havent really felt a pinch to upgrade. 24-48 track projects? With slight "freeze" of some heavy reverbs and such, you could probably run those on a Dual Core MacBook Pro.
  - S_A_P 14y ago
    Absolutely, I have tons of headroom for more. However, just because I can means I should :) Amplitube usually is the biggest CPU drain I use, and I dont really freeze tracks that often.
grecy 14y ago
I posted this in the other thread, and I've been thinking about it more overnight. Yes, this was a pretty "lame" update. At this point, there are two things Apple could be doing: 1. The Mac Pro is EOL. Dead. Gone. 2. The Mac Pro is alive and well, and they're working on a new model. Now, if the truth is option #1, why would they release this "lame" update now? There is no reason to. When they wanted to kill the xServe, they just killed it. Done. I think the more likely scenario is option #2, but for whatever reason, they have not been able to build an Ivy Bridge/USB 3/Thunderbolt beast to their liking yet. At D10, Tim Cook clearly said they don't build things to "arbitrary schedules, or price points... they just build the best products they can". So a few months ago when it became clear the "new" Mac Pro was not going to be ready any time soon, they green-lighted this "lame" bump, to hold over until the new beast is actually ready. I think this "lame" update shows a heartbeat for the Mac Pro, as a hold-over until something newer is actually ready to go prime-time. (The difficulty I always think of is will the Thunderbolt port(s) be on the gfx card, or the motherboard? Hmmm)
- jonhendry 14y ago
  I bet they're tired of the shape and are trying to figure out how to do something different. Ideally they'd come up with something that could somehow work better in either rack mount or desktop usage.
freerobby 14y ago
Looks like the Mac Pro is alive indeed. http://www.macworld.com/article/1167247/cook_apple_planning_professional_mac_for_2013.html http://www.macworld.com/article/1167247/cook_apple_planning_... Quoting email from Tim Cook: Franz, Thanks for your email. Our Pro customers like you are really important to us. Although we didn’t have a chance to talk about a new Mac Pro at today’s event, don’t worry as we’re working on something really great for later next year. We also updated the current model today. We’ve been continuing to update Final Cut Pro X with revolutionary pro features like industry leading multi-cam support and we just updated Aperture with incredible new image adjustment features. We also announced a MacBook Pro with a Retina Display that is a great solution for many pros. Tim

82 points by wyclif 14y ago

rfugger 14y ago

I think you mean "Mac Pro".

wyclif 14y ago
I fixed it. See how pervasive Apple marketing is? ;-)

davweb 14y ago

Apparently someone has had a reply to an email sent to Tim Cook promising a bigger upgrade to the Mac Pros next year. http://www.macrumors.com/2012/06/11/david-pogue-new-imacs-and-mac-pros-coming-probably-in-2013/ http://www.macrumors.com/2012/06/11/david-pogue-new-imacs-an...

gringomorcego 14y ago

Jesus christ, this sense of entitlement is fucking nuts. Do you have a computer? Can it access the web? Is it less than 5 years old? Congratulations, you have a pretty amazing computer that should be able to do most things pretty reasonably. I mean Jesus, some people make it seem like it's a personal attack when corporations don't pander to all.

rorrr 14y ago
What does this have to do with "can it access the web?". We're talking about top-of-the-line, most expensive, consumer destop PCs designed to do heavy tasks like video processing or scientific calculations.
dagw 14y ago
Some people actually use computers to get real work done and not simply for browsing the web. Doing 'most things reasonably well' doesn't even come close to being good enough in a lot of areas.
- mjwalshe 14y ago
  "Testify Brother Testify" the rules of tecnical computing 1 there is no such thing as too much RAM 2 there is no such thing as too much IPC 3 there is no such thing as too much DASD/Disk/Backing Store 4 there is such a thing as to little budget :-(
  - raverbashing 14y ago
    4 there is no such thing as a screen too big (or too many screens)
DrJokepu 14y ago
Andy Hertzfeld's opinion is relevant because he was one of the key people behind the original Macintosh released in 1984.
- icebraining 14y ago
  For some background: http://folklore.org/ProjectView.py?project=Macintosh&characters=Andy%20Hertzfeld&detail=medium http://folklore.org/ProjectView.py?project=Macintosh&cha...
ebiester 14y ago
Can you render a 3 hour Final Cut Pro movie in a reasonable amount of time? That's the Mac Pro use case.

brunorsini 14y ago

You guys are totally missing the point. Although I'm typing this on a new Chromebook that does an amazing job at serving me the web I still need to run Pro Tools, which really does require a lot of hardware once projects become complex enough. Although a huge percentage of what we currently do with computers can effectively be accomplished on top of rather modest hardware, what is left is of critical importance: video/audio production, computationally intensive research, etc. It can be argued that one could just do those things on Windows / Linux instead, but that is a pretty poor solution for anyone who is already used to Mac OS X or who owns other Apple hardware such as their Thunderbolt display.

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gouranga 14y ago
I think the support status of OS X hardware (and software) is reason enough to switch to Windows or Linux for anything computationally intensive. They seem to throw it away at a whim. Dells Precision machines are cheap, last a LONG time and always bang up to date. Never will you worry about being left behind. Windows 7 is supported until 2020! Linux is supported until whenever you want it to be (you have the source). Being used to something doesn't really cut it if you ask me.
abruzzi 14y ago
>It can be argued that one could just do those things on Windows / Linux instead Unless you are stuck in a Mac Only workflow. I've been using Logic since it was called Notator on an Atari ST. It did used to be available on windows, but I never used it there. That has long since been killed, and not it is Mac-only. There are plenty of other people in similar situations. I could go out and learn Cubase or similar, but I'd rather not.

chrischen 14y ago

Supposedly Tim Cook has said that updates for "pro customers" are coming next year. http://www.macrumors.com/2012/06/11/david-pogue-new-imacs-and-mac-pros-coming-probably-in-2013/ http://www.macrumors.com/2012/06/11/david-pogue-new-imacs-an... "Our pro customers are really important to us...don't worry as we're working on something really great for later next year." - Tim Cook

tinnhope 14y ago
That's what Apple was promising for years before the FCP update and look how that turned out.
- chrischen 14y ago
  They don't have to do nearly as much work to satisfy the Mac Pro market. It's mainly just keeping the hardware up-to-date so the enthusiasts and high end users aren't using 2 or 3 year old parts.
- DannoHung 14y ago
  I thought most of the FCX grouses had been responded to.
  - protomyth 14y ago
    Some of it. The last update did quite a bit ( see http://support.apple.com/kb/HT4589 http://support.apple.com/kb/HT4589 ), but they still have a ways to go to replace the previous version.
  - abruzzi 14y ago
    Some points, yes. Unfortunately, at least for my they have stated that they won't be bringing back the features that kill it for me (tape support.)
    - batista 14y ago
      Tape's probably still used for a lot of work and will for some time, but it will be like bringing back the floppy disk: http://collider.com/film-camera-production-ended-arri-panavision-aaton/120103/ http://collider.com/film-camera-production-ended-arri-panavi... http://arstechnica.com/gadgets/2012/06/the-silver-screen-no-more-distribution-of-film-to-cease-by-2013-in-the-us/ http://arstechnica.com/gadgets/2012/06/the-silver-screen-no-...

bonaldi 14y ago

I read that Intel is no longer manufacturing the CPUs the Mac Pro used, so Apple had to do an unscheduled upgrade, which would explain this horrible spec-bump.

mrich 14y ago

I wonder what Apple uses for development internally - I suppose they have clusters for fast compilation. Sucks if you are an external developer who needs to build large codebases, if this Mac Pro is the best you can buy.

netcan 14y ago

I hope this doesn't mean Apple are moving away from people in the creative industries. They'v gotten good at making stuff for grandmothers, five year olds, yuppies and programmers etc. etc. That's really impressive and they did a great job. But I think their roots in the creative industries were always one of the contributing factors to the quality of their stuff. The idea that a mac is for doing things like video editing and music production is IMO a proxy for making it good at other things too.

Shivetya 14y ago
Who is to say that the domain of people in creative industries are restricted to users of Mac Pros. Creativity is not bound by hardware.
- netcan 14y ago
  Nobody. Creative people use all sorts of things. As a product though the Mac pro targets (not exclusively or exhaustingly) a section of creative professionals: designers, music industry people, video editors. The design choices & margins produce a price that basically targets a 'need what they need regardless of price' segment. They've been doing so for a long time. In the Apple dark ages these people were a big chunk of mac users. You can still see the vestiges of this heritage in modern macs, eg iLife: Consumer versions of what their professional (in that space) users use.
- freehunter 14y ago
  It is if your version of creativity requires rendering large amounts of media. You could render it on a Macbook Pro in 5 days, or on a Mac Pro in a few hours (actual time may vary). Powerful machines, servers, and rendering farms exist for a reason. A Macbook Pro is not powerful on the same scale of what the Mac Pro should be.
- Samuel_Michon 14y ago
  I'm a creative professional. I do most of my work on an iPad 2 during the day. I use Adobe Proto and Photoshop on it, OmniGraffle, Coda Lite, and Apple Pages and Numbers. When I get home, I get my files from Dropbox/Adobe.com/iWork.com, and use my 2004 PowerBook G4 to turn it into an InDesign document, if it hasn't been published on the web already. I also have a recent Mac mini, but even though it's the beefiest machine that I own, I only use it to view movies.

dr_ 14y ago

Software keeps getting more nimble. Storage is moving to the cloud. There's really nothing super surprising about this move. No one had heard of thunderbolt a year ago and now all of the sudden it's a necessity? The large majority of consumers will probably be impressed by the next gen Mac. That is the direction the entire line will be heading in and Apple clearly wants to make the differentiation clear, instead of marginally different and making people indifferent between the NGMBP and MBP. These are not just creative decisions, they're marketing decisions, and so far Schiller hasn't done much wrong.

reitzensteinm 14y ago
It's notable because creative professionals were once a very important market for Macs, and yet now Apple isn't even pretending to care about them. And creative professionals always could use more power. Even a current top of the line PC isn't enough. Updating a Mac Pro from Westmere to Sandy Bridge E is absolutely trivial compared to creating the next MacBook Air. You can even do it at home with a Hackintosh - they are almost entirely commodity PCs in the same old boxes they've been in for years. And yet it hasn't been done.
- dr_ 14y ago
  Wouldn't creative professionals, at least those working in design and video, be pleased with the Retina display? Where else are they going to find a display of this caliber to work with?
  - abruzzi 14y ago
    Yes, but it's on a 15" screen. I haven't had a 15" screen on my desktop since 1994. Resolution is important, but for many tasks, so is size. The new MBP has a 2880x1800 screen, the old Apple 20" display had a 2560x1600 screen. So, while the MBP has a few more pixels, it's not that many more pixels. Having seen neither, I can's speak to quality issues on the two screens.

PaulHoule 14y ago

If you want a high-end machine, buy a PC. I had to buy a laptop recently and chose a PC because I could get 32G of RAM in a PC laptop. For my work, I need that much.

kalmsy 14y ago
I want a high-end machine, and I want a Mac. Please stop telling people how to spend, or how they should want to spend their money. The Mac Pro is still a powerful machine. We just didn't get what we hoped for.
- charliesome 14y ago
  Hackintosh is your answer. Build the computer of your dreams, drop a bit of cash on a nice case if that matters to you, and install OS X. It's really easy these days, especially if you have similar hardware to legit Macs.
- PaulHoule 14y ago
  Apple's the one that has strong ideas about how you should spend your money. PC makers listen and deliver a diversity of products. Now, I'll grant that Apple products have advantages in terms of stability because there is less finger pointing when things go wrong -- you could get a mac laptop that sleeps correctly about 3-4 years before windows laptops got it right. I don't see any real U.I. advantage on the Mac; if you try to put your photos in a movie, for instance, the Mac will drive you absolutely up the wall because it wants to make you look like a Shmuck who can't turn off the Ken Burns effect.
quicksilver03 14y ago
What you did end up choosing? I would love to get a laptop with that much memory.
- fpgeek 14y ago
  I'm going to guess the Lenovo W520/W530 or a Dell Precision Mobile Workstation. Those are the major laptops I know of that come with 4 DIMM slots (32GB now, 16GB last year because 8GB DIMMs were crazy-expensive).

protomyth 14y ago

At this point, I wish Intel had a non-Xeon multi-socket capable chip. The Xeon is serving two masters (enterprise server and pro workstation) and does a really poor job of it. Its a shame Apple will not release a non-Xeon Mac Pro.

jonhendry 14y ago

Seems like there are a few different, not-necessarily overlapping use cases for Mac Pros. There's the people who need lots of CPU. There's the people who need lots of RAM. There's people who want lots of fast disk. There's people who need to use specialized cards. Trying to serve all at the same time dictates the shape of the machine. (For example, reduce space for cards, and you can make a 1U rack mount.) Thunderbolt opens up the possibility of replacing the Mac Pro with something akin to a beefed up iMac or maybe a stretched shoebox-shape Mac Mini, with high-end CPUs, lots of RAM slots, and basic graphics and disk, with external Thunderbolt chassis available for disks or expansion cards. If the main unit + disk chassis + card chassis cost the same as a similar Mac Pro, this would be a significant savings for those customers who only need the main unit and zero or one external chassis.

abruzzi 14y ago
Unfortunately this is like a high end Commodore64: it starts simple but soon you have a rats nest of cables separate power for all the external devices. I want less cables not more. Also, I don't think thunderbolt cables can be screwed in, so you run the risk that a cable could get tugged and pulled out.
- jonhendry 14y ago
  I'm thinking like an 8-drive chassis, and maybe 3- and 6- slot card cages, rather than lots of single-purpose external devices. Rats nestery need not be too bad. Thunderbolt from the Mac to the drive chassis, then thunderbolt daisy-chained to the PCI card cage chassis. Power cords for the drive chassis and the PCI card cage chassis, if they can't be powered by thunderbolt. (Naturally, how ratty the PCI card cage gets would mostly be determined by what cards it contains and what are plugged into it.) Not sure what the cable length limits are, but it might be possible to spread these out a fair distance, especially once optical-based Thunderbolt happens. Being able to put the PCI cards close to what they're connecting to, with just a single Thunderbolt cable running back to the computer, could be a cable management win, versus snaking multiple cables to a computer. I'm sure someone could come up with a screw-in variant of Thunderbolt, but even so, I don't think Mac Pros have any screw-in connectors as it is, apart from the video cables screwing into the video card(s). Thunderbolt PCIe expansion boxes are already in the works, such as this $979, 3-slot one: http://www.magma.com/thunderbolt.asp http://www.magma.com/thunderbolt.asp

Udo 14y ago

As someone who hasn't been following the news in these last few days, I got very depressed after reading this headline - which of course (silly me) turned out to be complete and utter sensationalistic bullshit. I agree the silent almost-not upgrade is not a good sign, but it may simply be due to the release schedule of Intel's server chip. Anyway, the Mac Pro still exists and it's still a good machine. By these standards I have an ancient 2008 Mac Pro and it's absolutely good enough for anything I can throw at it.

reaganing 14y ago
It was true that the Mac Pro didn't receive any updates in the prior two years because there simply wasn't a new Intel chipset to update to... But Intel's Sandy Bridge Xeon chipset and new E5 processors have now been put for a few months, with Dell's Precisions and other workstations now using them.
- Udo 14y ago
  Maybe there is a bigger update in the works and Sandy Bridge wasn't worth the investment, so Apple is holding out for the next step. I don't know Intel's roadmap. But I do know Apple has no problems throwing out products it deems superfluous, so I've been worried about the Mac Pro's future for quite a while. As a multi-screen kind of guy, I will definitely leave the platform once the only upgrade path left is the iMac. The headline wrongly suggests that the Mac Pro was canceled. It wasn't.
  - Samuel_Michon 14y ago
    "As a multi-screen kind of guy, I will definitely leave the platform once the only upgrade path left is the iMac." You can connect two external screens to an iMac, making a total of three screens. http://gigaom.com/apple/new-27-inch-imac-supports-dual-external-display-output/ http://gigaom.com/apple/new-27-inch-imac-supports-dual-exter...
    - Udo 14y ago

freyr 14y ago

When people suggest Apple has an evil plan to impose the walled garden on our laptops and desktops, and turn all of our computers into appliances, I roll my eyes. But their neglect of the Mac Pro lends those arguments at least a little bit of credence. On the other hand, despite Apple's huge cash reserves, I'm sure their human capital resources are limited. With iPhones, iPads, and MacBooks as wildly successful as they are (and for good reason, IMO), it would be really, really stupid not to allocate most of their resources to these products, and push for the major updates there.

scott_s 14y ago

This is an honest question, not a criticism, to the people who are disappointed with the Mac Pro offering: is a two-processor, 12 core machine at 3 GHz with 64 GB of RAM and 4 storage bays (up to 1 TB HDD, up to 512 GB SSD per bay) not enough workstation for you? If not, what do you use your workstation for, and what are your needs? I ask because that seems like a hefty machine to me. The max specs on the Mac Pro are almost as much as the development nodes in the cluster I have access to, and those nodes host about 10 developers per node.

eigenvector 14y ago
One of the biggest shortcomings is the inability to get a modern top-of-the-line graphics card in an official supported Mac Pro configuration. I know people with heavily GPU-dependent workflows that have switched to Windows workstations for this purpose specifically.
epmatsw 14y ago
I think there's two factors here. First, the cost. If you're only going to offer 2-year-old hardware, it's hard to justify keeping the same price (especially when the base price was a bit high to begin with). Second, the Mac Pro is lacking hardware that would allow it to be future-proof (SATA III, USB3, Thunderbolt, new socket, etc). Basically, you're buying a dead-end of a computer at this point.
brunorsini 14y ago
Thunderbolt is the #1 thing. Apple's own $1000 display is not supported by its high end desktop computer, which is just absurd.
- jonhendry 14y ago
  They still sell their other $1000 display, the display port version, which is supported by the Mac Pros that they are selling.
  - brunorsini 14y ago

amurmann 14y ago

I think we did not see new Mac Pros and new iMacs because Apple wants to update them to use a retina display as well. I think it's more likely that Apple expects the displays to be available soon than that Apple doesn't care about these lines anymore. If Apple wants to update the big screens, it will need to update the iMac and the Thunderbolt displays at the same time. Since the MacPro should be able to use the Thunderbolt retina display, it probably should be updated at the same time. I might be wrong that it's the screens they are waiting for, maybe it's the graphics cards, but I am sure all those product lines will be updated at the same time and they all will get Retina and probably within the next 6 months.

S_A_P 14y ago

My issue with the lackluster update is that I purchase a computer to last me ~5 years. The last mac pro I purchased was the octocore mac pro. I use it to run Logic, Reason and associated plugins, and find I can comfortably run 24-48 track projects quite easily so I havent really felt a pinch to upgrade. I have 16GB ram and 4 TB of disk space in it, so I think it still exceeds what most desktop/laptops are capable of to this day. Back to the point, since I want my purchase to last, it better have the current state of the art on the day of purchase so that accessories and upgrades are easily added.

jonhendry 14y ago
I think the current Mac Pros are probably for customers like my last job, a medical school neuroscience lab that used Mac Pros to run the experiments at the five experiment rigs. If one of those Mac Pros needs to be replaced, something roughly equivalent would suffice - there's no pressing need for thunderbolt or USB 3, the goal is simply to replace the hardware ASAP and have a functional rig for doing the work.
batista 14y ago
>I use it to run Logic, Reason and associated plugins, and find I can comfortably run 24-48 track projects quite easily so I havent really felt a pinch to upgrade. 24-48 track projects? With slight "freeze" of some heavy reverbs and such, you could probably run those on a Dual Core MacBook Pro.
- S_A_P 14y ago
  Absolutely, I have tons of headroom for more. However, just because I can means I should :) Amplitube usually is the biggest CPU drain I use, and I dont really freeze tracks that often.

grecy 14y ago

I posted this in the other thread, and I've been thinking about it more overnight. Yes, this was a pretty "lame" update. At this point, there are two things Apple could be doing: 1. The Mac Pro is EOL. Dead. Gone. 2. The Mac Pro is alive and well, and they're working on a new model. Now, if the truth is option #1, why would they release this "lame" update now? There is no reason to. When they wanted to kill the xServe, they just killed it. Done. I think the more likely scenario is option #2, but for whatever reason, they have not been able to build an Ivy Bridge/USB 3/Thunderbolt beast to their liking yet. At D10, Tim Cook clearly said they don't build things to "arbitrary schedules, or price points... they just build the best products they can". So a few months ago when it became clear the "new" Mac Pro was not going to be ready any time soon, they green-lighted this "lame" bump, to hold over until the new beast is actually ready. I think this "lame" update shows a heartbeat for the Mac Pro, as a hold-over until something newer is actually ready to go prime-time. (The difficulty I always think of is will the Thunderbolt port(s) be on the gfx card, or the motherboard? Hmmm)

jonhendry 14y ago
I bet they're tired of the shape and are trying to figure out how to do something different. Ideally they'd come up with something that could somehow work better in either rack mount or desktop usage.

freerobby 14y ago

Looks like the Mac Pro is alive indeed. http://www.macworld.com/article/1167247/cook_apple_planning_professional_mac_for_2013.html http://www.macworld.com/article/1167247/cook_apple_planning_... Quoting email from Tim Cook: Franz, Thanks for your email. Our Pro customers like you are really important to us. Although we didn’t have a chance to talk about a new Mac Pro at today’s event, don’t worry as we’re working on something really great for later next year. We also updated the current model today. We’ve been continuing to update Final Cut Pro X with revolutionary pro features like industry leading multi-cam support and we just updated Aperture with incredible new image adjustment features. We also announced a MacBook Pro with a Retina Display that is a great solution for many pros. Tim