3 ms·

Wow, I just assumed this was going to be another "design concept" page. But it actually has a price at the bottom and says "Shipping this Summer". As a design

Wow, I just assumed this was going to be another "design concept" page. But it actually has a price at the bottom and says "Shipping this Summer". As a design concept, I think this is funny and clever. But as a "business", I'm a bit confused. It's hard to imagine that more than a few hundred people might ever actually buy this, if even that. So then how does the hardware manufacturing work? This seems way too mechanically complex to just be 3D printed, but this seems far too niche to be manufactured at scale. I mean it's very cool if this is a kind of hobby project made out of love. I just don't understand how a hobby project can sell this at $80, and 3 size variants no less. Is it some kind of 3D printing of all the individual plastic parts, and then each one is hand-assembled by the creator on demand? But it looks way too smooth with exact tolerances for 3D printing. I just don't get how the financial aspect here works at all -- not even to make money, but just not to lose money. Can anyone enlighten me?

its_ethan 2y ago
The main body could pretty easily be injection molded plastic, which can be very cheap and still quite precise. You could even overmold the plastic onto other components (at more cost, and depending on what the deisgn "inside" actually entails). A teardown of this thing would be pretty cool to see what's taking the scrollwheel motion and translating it into movement on the watches crown. That could be a (relatively) simple set of gears set onto some stamped aluminum sheet, which can also be fairly cheap. Also never underestimate a Chinese OEM when it comes to making something (at any scale) fast and cheap. They could maybe be in on a % of sales too or something? The company selling them may also be gambling and put an order in for 10s of thousands to get the price they want/need and may have to sit on their inventory for quite a while and are risking losing money on the whole. Who knows.

its_ethan 2y ago

The main body could pretty easily be injection molded plastic, which can be very cheap and still quite precise. You could even overmold the plastic onto other components (at more cost, and depending on what the deisgn "inside" actually entails). A teardown of this thing would be pretty cool to see what's taking the scrollwheel motion and translating it into movement on the watches crown. That could be a (relatively) simple set of gears set onto some stamped aluminum sheet, which can also be fairly cheap. Also never underestimate a Chinese OEM when it comes to making something (at any scale) fast and cheap. They could maybe be in on a % of sales too or something? The company selling them may also be gambling and put an order in for 10s of thousands to get the price they want/need and may have to sit on their inventory for quite a while and are risking losing money on the whole. Who knows.