The article quotes a "transportation expert" who says: "'The incentives will be far too small,' he wrote in an e-mail, adding: 'You really do need big disincent

The article quotes a "transportation expert" who says: "'The incentives will be far too small,' he wrote in an e-mail, adding: 'You really do need big disincentives (big sticks). Little carrots won’t do the job of changing drivers’ decisions.'" This guy clearly wasn't paying attention to the fact that people stood in line for hours at Denny's...in the snow!...to get a free breakfast one day: http://money.cnn.com/2009/02/03/news/companies/dennys_breakfast.fortune/ http://money.cnn.com/2009/02/03/news/companies/dennys_breakf... People do strange things when "free" is involved. I think this system has a good shot at being successful.